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BIC Life - Helping you get on the water hassle free

BIC Life came about as a result of a perceived need for a site where people can buy good quality surfboards, stand-up-paddle boards and kayaks on the net.

Many people in Australia live in regional areas where there isn’t a reseller/dealer locally.   Others live busy lives and prefer to buy online when it’s convenient for them.  BIC Life makes it easy to buy good quality water sports equipment. 

The items offered for sale on BIC Life are not cheap junk, but quality, known brands that are tried and tested over years and with shapers/designers who have years of experience on the water. 

Call or email us if you have any questions about the equipment on the site or if there’s something else we can help you with.

e: info@biclife.com.au
m: 0421 784 001

Formed in 1979, Bic Sport is 100% dedicated to board and water sports. Based in Brittany, France, just a few kilometres from the sea, its origins are in the development of windsurfing. With a powerful company image created on the water all over the world, in both competition and leisure sailing, Bic Sport has since diversified into other leading board and water sports, Surf, Kayak, Kitesurf and children's dinghies/sailboards.


Bic Sport's emphasis on the importance of design is reflected in their roster of designers. Bic Sport has won seven Design Stars awarded by the "Observeur du Design" organisation for its kayaks and for the O'pen Bic.

Bic Sport respects environmental concerns and over the years has developed clean and energy efficient manufacturing processes.

In 2007 Bic Sport was awarded the French sailing industry's "Prix du Bateau Bleu" for the ecological concept behind the O'pen Bic.
A unique manufacturing facility with the following features.

25,000 m2 of factory space in the du Prat industrial zone at Vannes, Brittany.

Two manufacturing techniques : Thermoform and Extrusion.

Unique skills range and commitment to sustainable development.